LOOKING BEYOND MACRONUTRIENTS

At first glance, many whole foods and superfoods can appear unremarkable when viewed only through standard macronutrients like calories, fat, protein and carbohydrates. These figures tell us how much energy a food provides, but they reveal very little about its deeper nutritional value. The chart below looks beyond macros to highlight key micronutrients and naturally occurring compounds found in ceremonial cacao and our superfoods. It’s here, in vitamins, minerals, fibre and plant bioactives, that these ingredients truly shine. As whole plant foods, their nutritional profiles are complex and naturally variable, and best understood as part of a broader picture rather than a single set of numbers.

Ingredient
(powder / paste)
Vitamin C
(mg / 100g)*
Potassium
(mg / 100g)*
Calcium
(mg / 100g)*
Iron
(mg / 100g)*
Magnesium
(mg / 100g)*
Fibre
(g / 100g)*
Protein
(g / 100g)*
Flavanols /
Polyphenols*
Nutritional emphasis
Ceremonial cacao (average) <10 (low) ~700–1,000 (moderate) ~100–160 (moderate) ~8–12 (moderate–high) ~400–550 (very high) ~25–35 (high) ~12–15 (moderate) High Exceptionally rich in magnesium and flavanols, with natural fibre and bioactive compounds such as theobromine.
Camu camu 2,400–7,500 (very high) ~700–900 (moderate) ~50–150 (low–moderate) ~0.5–1.5 (low) ~60–120 (low–moderate) ~30–40 (high) ~2–7 (low) High Outstanding natural vitamin C content alongside antioxidant polyphenols.
Maca <10 (low) ~1,500–1,700 (high) ~200–300 (high) ~2–5 (moderate) ~100–150 (moderate) ~9–18 (moderate) ~11–13 (moderate) Moderate Mineral-rich adaptogenic root with meaningful protein and fibre.
Lucuma <10 (low) ~800–1,000 (moderate) ~50–100 (low–moderate) ~1–2 (low–moderate) ~60–100 (low–moderate) ~20–30 (high) ~4–5 (low) Moderate Fibre-rich fruit powder with carotenoid-related compounds.
Mesquite <10 (low) ~1,400–1,600 (high) ~200–250 (high) ~2–4 (moderate) ~120–150 (moderate) ~24–36 (high) ~11–16 (moderate) Moderate High fibre and mineral content, particularly potassium, calcium and magnesium.
*Approximate values only. All figures shown are indicative averages per 100g. As whole plant foods, nutrient levels naturally vary by origin, season, soil conditions, fermentation or drying methods, and batch. Flavanols and polyphenols are naturally occurring plant compounds and are expressed qualitatively rather than as absolute values.